Ilustration as a dialogue with the reader.
Appealing to his intelligent thought, recreating atmospheres, nuances and concepts that expand the meaning of words. Inquire into new readings. Communicate the artist’s perception in order to suggest new meanings, modeling resources at the service of the message.
Juan Hernaz creates illustrations for posters, advertising campaigns, theatrical sets, product development, illustrated cartographies, corporate memories and, especially, children’s and youth literature.
His work is the result of deep and thoughtful analysis and has been recognized with various national and international awards, including the International Picture Book Award ‘Ciutat de Benicarló’ in 2016 and in 2017, the Illustration Award at the Young Art Contest from Castilla y León (consecutively between 1998 and 2005), the Theatre Oh! Award for the Best Set Design in 2013, 2015 and 2017 or Gold and Silver Medals at the Vision Awards, ARC Mercomm Awards and Stevie Awards (USA) in the 2014, 2017, 2018, 2019 and 2020 editions for his illustrations for different annual reports developed in collaboration with Graffiti Studio (Istanbul).
He regularly works with publishing houses, entities, graphic studios and clients from Spain, France, the US, China, Turkey, India, Israel or Singapore, in areas ranging from the illustrated literature and picture books to corporate illustration, theater projects, botanical, illustrated cartographies or advertising illustration.
As a teacher, he has directed and taught the University Extension Class on Picture Books at the University of Oviedo (2017-2020) and usually gives conferences and master classes in regular collaboration with teaching programs, seminars and meetings around the children’s literature and illustration of the OEPLI (Spanish Organization for Children’s and Youth Books), the IBBY (International Board on Books for Young people), the Chilean Nordic Center for Children’s Literature, the University of Oviedo, or the Spanish Association of Friends of Children’s and Youth Books, at the Universities of Cádiz, Cantabria, Complutense of Madrid, Rey Juan Carlos, Valladolid, La Laguna, Alicante, León or Almería, among others.
Juan Hernaz is member of the Society of Children’s Book Writers and Illustrators and is internationally represented by:
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