Creation of graphic identity for the San Antonio Fair
(Gijón, May 2018)
Every June, the City Council of Gijón, with the collaboration of Fundación Caja Rural of Gijón and various private entities, celebrates the San Antonio Fair, a meeting place for the agro-livestock world and the main annual fair of the sector in the Principality of Asturias. In order to give the fair a differentiated entity, it is necessary to create an illustrated and close identity, capable of transmitting the most artisanal aspect and with a differentiated graphic presence. Its creation was faced as an isologo in which manual typography is the constructor of the image, a cow, the protagonist and main reference of the fair.