Corporate identity update forD.O.P Regulatory Council. ‘Sidra de Asturias’ (Asturian cider)
(Villaviciosa, June 2024)
The new multiplatform communication strategies and application of the Regulatory Council – Protected Designation of Origin “Sidra de Asturias” raise a series of needs to which the previous identity did not provide an effective solution. With this objective I faced the implementation of a series of subtle alterations of proportions, structure, simplification of elements and use of color, that allow to generate an identity aligned with more neutral and balanced parameters that can guarantee its aesthetic survival.
The result is a new logo, more balanced, direct and memorable, and optimized for use on screen and in size reductions much greater than the previous one, without loss of readability.