Creation of identity for the World Championship of Escanciado (Asturias Cider Denomination of Origin Regulatory Council)
(Villaviciosa, October 2019)
The Cider of Asturias CRDOP annually convenes the Escanciado World Championship, a contest that recognizes the best ‘escanciador’ or cider pourer, the traditional method of serving this drink in Asturias. The identity is built from the classic concept of the laurel wreath formed, on this occasion, by the cider splashed in the pouring process. The color treatment, gold and black, combines the dignity of the championship with the golden color of the cider.