Ilustration as a dialogue with the reader.
Appealing to his intelligent thought, recreating atmospheres, nuances and concepts that expand the meaning of words. Inquire into new readings. Communicate the artist’s perception in order to suggest new meanings, modeling resources at the service of the message.
Juan Hernaz creates illustrations for posters, advertising campaigns, theatrical sets, product development, illustrated cartographies, corporate memories and, especially, children’s and youth literature.
His work is the result of deep and thoughtful analysis and has been recognized with various national and international awards, including the International Picture Book Award ‘Ciutat de Benicarló’ in 2016 and in 2017, the Illustration Award at the Young Art Contest from Castilla y León (consecutively between 1998 and 2005), the Theatre Oh! Award for the Best Set Design in 2013, 2015 and 2017 or Gold and Silver Medals at the Vision Awards, ARC Mercomm Awards and Stevie Awards (USA) in the 2014, 2017, 2018, 2019 and 2020 editions for his illustrations for different annual reports developed in collaboration with Graffiti Studio (Istanbul).
He regularly works with publishing houses, entities, graphic studios and clients from Spain, France, the US, China, Turkey, India, Israel or Singapore, in areas ranging from the illustrated literature and picture books to corporate illustration, theater projects, botanical, illustrated cartographies or advertising illustration and has directed and taught the University Extension Classroom on picture books at the University of Oviedo (2017-2020).
Juan Hernaz is internationally represented by
Essie White, Storm Literary Agency (Minneapolis-NYC-London)
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